The Dos and Don’ts of Press Release Distribution: Best Practices to Follow

Press Release Distribution can be a powerful tool for businesses looking to increase their visibility and reach a wider audience. However, it’s important to approach the process with care and consideration in order to ensure that your message is received positively and effectively. In this article, we’ll discuss some of the key dos and don’ts of press release distribution, and offer best practices for businesses looking to maximize their impact.

Dos:

1. Do your research: Before distributing your press release, it’s important to do your research and identify the publications, media outlets, and journalists who are most likely to be interested in your message. This will help you ensure that your release is being sent to the right people and increase your chances of getting coverage.
2. Do focus on the newsworthy: Make sure that your press release is focused on a newsworthy event or announcement. This could be anything from the launch of a new product or service to the announcement of a major partnership or acquisition.
3. Do follow up: Once you’ve sent out your press release, make sure to follow up with any journalists or media outlets to ensure that they received your message. This will help increase the chances of your release being covered or shared.
4. Do optimize for search engines: To increase the visibility of your press release, make sure to include relevant keywords in your headline, subheadings, and body text. This will help improve your search engine rankings and drive more traffic to your release.
5. Do consider using a distribution service: Distribution services can be a cost-effective way to reach a wide range of media outlets and increase your chances of getting coverage. However, it’s important to choose a reputable service and make sure that your release is being sent to the right outlets.

Don’ts:

1. Don’t be too promotional: While it’s important to promote your business and its offerings, make sure that your press release isn’t overly promotional or sales-focused. Focus on providing valuable information and positioning yourself as an expert in your industry.
2. Don’t use jargon or complex language: Keep your language simple and accessible, and avoid using industry jargon or complex terminology that may be difficult for journalists or readers to understand.
3. Don’t send out a generic release: Tailor your press release to the specific interests and needs of the media outlets and journalists you’re targeting. This will help increase your chances of getting coverage and ensure that your message is received positively.
4. Don’t forget to include contact information: Make sure to include your contact information, including your name, email address, and phone number, in your press release. This will make it easy for journalists or readers to get in touch with you if they have questions or are interested in learning more.
5. Don’t spam journalists: Be respectful of journalists’ time and workload, and avoid sending out multiple follow-up emails or calls in a short period of time. This can be seen as spammy and may decrease your chances of getting coverage.

Conclusion:

Press release distribution can be a powerful tool for businesses looking to increase their visibility and reach a wider audience. However, it’s important to approach the process with care and consideration, and follow best practices in order to ensure that your message is received positively and effectively. By following these dos and don’ts of press release distribution, you can increase your chances of getting coverage and achieve greater success in your PR efforts.